Once upon a time...
A recurring issue in retail distribution and industry is how to evaluate in-store marketing for large-scale commercial operations and be certain that it will have the desired impact on sales. It is just such a typical, yet crucial question facing marketing and business departments that launched a project called “ActiSKU” 4 years ago. “SKU” is mass distribution jargon for a “product type”. In 2006, a manager with Carlsberg, a brewer present in more than thirty countries, met with ACTIPLAY, a company specialised in the production of 2D and 3D, real-time advergames… that is, video games and advertising sites!
What was the link between these two? Only that the brewer had an idea in mind, and specific needs, and ACTIPLAY mastered 3D technology. Nothing more was needed to launch an effective project between ambitious, visionary partners.
