ActiSKU online
Tag - Shopper Insights
Tuesday, April 7 2009
ActiSKU online, it's as if you were there !
By Pascal Bianchi on Tuesday, April 7 2009, 10:22 - Solutions
ActiSKU online
Sunday, February 22 2009
Can studying the “customer path” improve operational effectiveness?
By Pascal Bianchi on Sunday, February 22 2009, 09:43 - Blog
Everyone is talking about the crisis - but the distribution chains deal with it on a daily basis, and have been since well before it became a hot media topic, in the summer of 2008.
Purchasing power has certainly been declining more quickly since last summer, resulting in ultra-fast changes in consumer behaviour. “I don’t have the same budget, so I can no longer purchase the same things in the same quantities, I no longer respond to the same criteria, I favour other products instead of my regular purchases, I prefer certain products for various reasons, etc.”
In this environment, stores have to work hard to adapt. They must react quickly, at least as quickly as their competitors, or risk irretrievable loss of their commercial positions. One thing is certain: market shares have never been as hotly contested as they are today, and pricing strategies are no longer always enough.
Therefore, being able to rapidly analyse changes in consumer behaviour has become a strategic necessity, in order to better offer this disoriented consumer what he needs at the right time and at the right price.
Wednesday, February 11 2009
Who was ACTISKU, the online, 3D, virtual environment shopper test solution designed for?
By Pascal Bianchi on Wednesday, February 11 2009, 18:59 - Solutions
The ActiSKU solution was designed exclusively for research agencies looking to add new high value capabilities to respond to marketing decisions, whatever the product: in-store advertising, planogram, pricing, re-organisation, or complete store re-design.
With ActiSKU, you can view the panelist reactions to a variety of different marketing options, by analysing the data collected from shopper missions in a 3D, online, virtual environments.
Why internalise the implementation of a shopper test in a 3D virtual environment?
By Pascal Bianchi on Wednesday, February 11 2009, 18:58 - Solutions
In a market where everything must be tested (packaging, prices, in-store ads, installations, designs, etc.) with increasing reduced time frames and budgets, a research agency or department must be able to provide new methodologies in order to maintain their margins.
It is possible to call upon a subcontractor to bring his expertise in creating a trial-environment survey.
In this case the subcontractor (possibly a competitor) keeps the exclusivity of the implementation and reduces your margins. In addition to the time spent explaining your needs to the subcontractor is a terrible waste.
The ActiSKU suite was created specifically to save time and allow a research company or service to master the complete survey process, from the design of virtual test environments, to the launch of the operation, without requiring any specialised IT knowledge.
Why should I perform shopper tests in a virtual, 3D environment?
By Pascal Bianchi on Wednesday, February 11 2009, 18:56 - Solutions
Today, 3D is flooding homes via video games, it is also used in the industry to obtain quick, low-cost solutions for technical, marketing and ergonomic issues.
The automotive sector uses 3D simulators to analyse the behaviour of drivers, the army uses 3D combat simulators to examine the behaviour of soldiers, various situations and research groups use ActiSKU to study the behaviour of consumers as they face various marketing options.
3D simulation immerses individuals into various environments and the individual adopts the same attitudes that he would in a similar real-life situation. If you were in a video game, driving a vehicle down a road and approached a bend in the road, would you continue straight into a wall?
Concrete example: online surveys performed (since 2007) by a Carlsberg Group research department using ActiSKU have shown a correlation of more than 90% with data collected in stores (purchased products).
