Tag - Retail Insights

Wednesday, April 15 2009

Testimonials

By Pascal Bourut on Wednesday, April 15 2009, 14:21

Jared Joseph

Director - Retail Smart

«By partnering with ActiSku we are adding value to our retail and supplier client base by offering 3D merchandising services in addition to our existing category management services, it’s simply a natural fit.»

Retail Smart the UK’s leading innovator and provider of retail planning software and services for the FMCG sector, have partnered with ActiSku to offer store virtual realisation and online store surveys to the FMCG market.

Jared Joseph Director of Retail Smart Limited stated: It has always been our aim to add Virtual Reality services to our range of category management software and services. By partnering with ActiSku we are adding value to our retail and supplier client base by offering 3D merchandising services in addition to our existing category management services, it’s simply a natural fit.

By using ActiSku 3D virtualisation service clients get realistic views of how brands and categories look in store and on shelf to effectively plan a new ranges, product launch or full concept stores. In ActiSku we have found a partner who uses leading edge Virtual Reality platform which is totally web enabled making it accessible to anyone around the worlds, I’m excited at this opportunity and for the future innovations of online retailing.

How’s that?

Jean Francis Bonnard

Expert in industrial and commercial development

«As much as a merchandising tool and shoppeur test, as it is defined, ActiSku is for me a wonderful architectural design software, an unparalleled flexibility.»

Jean Francis Bonnard graduated from the Saint Etienne Architectural School, and began his career as a scientist with the army in French Polynesia, where he designed military buildings and barracks.

In 1989, he joined the Saint-Etienne based Casino Group as 'Supermarket Project Manager' and one year later, took over the management of all their Supermarket projects in France.

In 1991 he became head of the Group’s drawing/ design office, which designs all their shops, warehouses and restaurants.

From 1998 to 2003 he led the development of the 'Casino Cafétérias' subsidiary and, in 2003 became 'Property Development and Maintenance Manager' for the Supermarkets business units.

He left this position in 2007 and founded several companies working in the Property Development sector.

Jean Francis Bonnard is an IT enthusiast and contributed significantly to the implementation of systems at the Casino Group’s Works Management Department

Sylvie Joseph

Deputy Marketing Director LA POSTE

«I had the pleasure of discovering ActiSku made by ACTIPLAY last April to work on a number of simulations. This tool, the best I have ever come across, is fantastic in its realism and precision. It enables the user or consumer to project themselves into a reality which is less virtual than ever.»

Sylvie Joseph began her career in 1983 as Head of Advertising in an agency where she later became Chief Executive.

In 1992, she founded D&J, a retail-focused Strategy Consultancy, and joined the Carrefour Group in 1999 as Marketing Director for Branding and Communication in Europe.

In 2001 she took over as Director of Marketing-Communication for the France Hypermarkets business unit for the retail group, before joining Conforama (PPR Group) as Marketing Director for Customers and Communication.

In 2005, she took on the role of Chief Executive of the Solutions department for the High Co. Group, which specialises in sales promotion, and left in 2008.

Sylvie Joseph is a renowned expert in Customer Relations and Retail and Consumer Goods Marketing.

She is currently Deputy Marketing Director at LA POSTE.

Tuesday, April 7 2009

ActiSKU online, it's as if you were there !

By Pascal Bianchi on Tuesday, April 7 2009, 10:22 - Solutions

ActiSKU online

one comment

Wednesday, February 25 2009

When merchandising become indispensable

By Bennet Holmes on Wednesday, February 25 2009, 08:55 - Blog

question

The right product, the right place, the right time, the right price and the right quantity.

Consider the usual definition of “merchandising”. For decades, the corner grocer has been slowly transforming into a self-service operation over time in an almost scientific manner.

It must be stated that, with the explosion of competing brands and modern business needs in all areas of commerce, there is a great risk of loss and/or failure unless a minimum degree of order and organisation is maintained.

This is even truer in a hypermarket where there are often 60,000 to 80,000 SKUs (product types) all of which must be placed in a multitude of aisles and on hundreds of shelves. But how? Imagine our poor grocer of yester-year, could he accommodate all this? Probably not!

Profitability can only be maintained by extensive analysis of the positioning of products on shelves, the variety of stock, the quantity of product per “SKU”, etc.

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Wednesday, February 11 2009

Why internalise the implementation of a shopper test in a 3D virtual environment?

By Pascal Bianchi on Wednesday, February 11 2009, 18:58 - Solutions

actisku_product

In a market where everything must be tested (packaging, prices, in-store ads, installations, designs, etc.) with increasing reduced time frames and budgets, a research agency or department must be able to provide new methodologies in order to maintain their margins.

It is possible to call upon a subcontractor to bring his expertise in creating a trial-environment survey.

In this case the subcontractor (possibly a competitor) keeps the exclusivity of the implementation and reduces your margins. In addition to the time spent explaining your needs to the subcontractor is a terrible waste.

The ActiSKU suite was created specifically to save time and allow a research company or service to master the complete survey process, from the design of virtual test environments, to the launch of the operation, without requiring any specialised IT knowledge.

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Why should I perform shopper tests in a virtual, 3D environment?

By Pascal Bianchi on Wednesday, February 11 2009, 18:56 - Solutions

actiSKU vitamin

Today, 3D is flooding homes via video games, it is also used in the industry to obtain quick, low-cost solutions for technical, marketing and ergonomic issues.

The automotive sector uses 3D simulators to analyse the behaviour of drivers, the army uses 3D combat simulators to examine the behaviour of soldiers, various situations and research groups use ActiSKU to study the behaviour of consumers as they face various marketing options.

3D simulation immerses individuals into various environments and the individual adopts the same attitudes that he would in a similar real-life situation. If you were in a video game, driving a vehicle down a road and approached a bend in the road, would you continue straight into a wall?

Concrete example: online surveys performed (since 2007) by a Carlsberg Group research department using ActiSKU have shown a correlation of more than 90% with data collected in stores (purchased products).

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