Tag - Online Research

Does the internet provide reliable information?

By Bennet Holmes on Wednesday, February 25 2009, 16:29 - Blog

EtudesOnlines

The EXPLOSION of online research !

At a time when the internet was still a “trendy” tool used by the younger generation, mostly written in C++, accessible mainly in cities due to lack of adequate networks in rural areas, and subject to ADSL connections (still rare 10 years ago)… online research was given a bad label.

The main problem was “non-representativeness”; a “ball-and-chain” that made it inadequate since it did not provide proper sampling.

In other words, for the internet to become a viable research tool, the surveyed cross-section should be more representative of the overall French population. This has not been the case and a disparity still exists even now. Experts respond to this by questioning whether representation is truly necessary.

The market Research

By Pascal Bianchi on Wednesday, February 25 2009, 16:00 - Blog

The world market research represents a sales turnover of 28.2 billion dollars in 2007 according to the annual Esomar report.

The European market has captured 43% of the world market with a sales turnover of 10.6 billion dollars. The North American market is second with 36%, then the Asia-Pacific rim (14%), Latin America (5%) and the MEA region (2%). All this in a world-wide market that increased by 6.8% in 2006 (an increase of 14.6 billion dollars).

The research market has greatly expanded in the last few years. On one hand, the major, well-known, world research institutes such as ACNielsen, Taylor Nelson Sofres, IMS and GfK are continuing their ascent by launching into other growing markets and consolidating their international presence. The top ten world-wide research groups reported a sales turnover of more than 11 billion Euros in 2004 (a growth of 19.5% over 2003).

On the other hand, smaller companies are maintaining their market share by providing research analysis software, strategic marketing advice and online methodologies. Internet research is thus enabling small companies to compete with the larger ones by offering simplified, “low-cost” studies that are custom-designed for specific needs.

According to Esomar, online quantitative studies represented 25% of all the research studies in 2007. According to Synthec Etudes de Marché et D’opinion, online studies (qualitative and quantitative) represented 22% of the research market in France in 2007.