The EXPLOSION of online research !

At a time when the internet was still a “trendy” tool used by the younger generation, mostly written in C++, accessible mainly in cities due to lack of adequate networks in rural areas, and subject to ADSL connections (still rare 10 years ago)… online research was given a bad label.

The main problem was “non-representativeness”; a “ball-and-chain” that made it inadequate since it did not provide proper sampling.

In other words, for the internet to become a viable research tool, the surveyed cross-section should be more representative of the overall French population. This has not been the case and a disparity still exists even now. Experts respond to this by questioning whether representation is truly necessary.