Created in 1948 by 29 personalities of the research marketing sector, ESOMAR is the world organisation for enabling better research into markets, consumers and societies. With 5,000 members in 100 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision making.
Tag - ACTIPLAY
Thursday, April 23 2009
ACTIPLAY, now member of the prestigious ESOMAR
By Bennet Holmes on Thursday, April 23 2009, 15:54 - Blog
Wednesday, February 25 2009
Studies: a sector that works twice as hards
By Bennet Holmes on Wednesday, February 25 2009, 09:12 - Blog
Studies or communication: you can’t slack off in a crisis !
Whereas General Management might be tempted to cut certain budgets and without thinking much about it, some on the other hand, keep up the pressure.
In these difficult times advertisers have been increasing their pitches on the net to promote the advantages of advertising and, in a more general way, all communication. At the same time they have to explain and clarify the nature of information exchange, guide consumers, etc. and, if possible, add some humour in order to provide some comic relief !
Research groups have less presence in this field and are not as involved in blogs. Budgets, in general, are being tightened but, in spite of this, the overall sales figures are still very significant!
There is no need to explain the importance of knowing the market and the consumer, especially his own, to any one in business. Research studies have been gaining in popularity for several years because they are becoming more and more reliable and major institutions, as well as smaller ones, are becoming increasingly effective at using the various methods and techniques.
Friday, February 20 2009
The birth of virtual Test Shoppers
By Bennet Holmes on Friday, February 20 2009, 11:08 - Blog
Once upon a time...
A recurring issue in retail distribution and industry is how to evaluate in-store marketing for large-scale commercial operations and be certain that it will have the desired impact on sales. It is just such a typical, yet crucial question facing marketing and business departments that launched a project called “ActiSKU” 4 years ago. “SKU” is mass distribution jargon for a “product type”. In 2006, a manager with Carlsberg, a brewer present in more than thirty countries, met with ACTIPLAY, a company specialised in the production of 2D and 3D, real-time advergames… that is, video games and advertising sites!
What was the link between these two? Only that the brewer had an idea in mind, and specific needs, and ACTIPLAY mastered 3D technology. Nothing more was needed to launch an effective project between ambitious, visionary partners.
