Postcard_Silicon_Valley The region of Montpellier has selected ACTIPLAY to participate in its Hi-Tech Road show In Silicon Valley between 12-18 October. Bennet Holmes, Business Development Director will present ActiSKU®, to business leaders in The Valley.

ActiSKU® has created a revolutionary new way for brands and retailers to carry out market research. Much faster than classic research methods and costing a fraction of traditional budgets ActiSKU® enables brands to launch new concepts more quickly with an ultra realistic virtual 3D environment.

Market research companies, brands and retailers are using ActiSKU® as a new way to test marketing concepts, in a virtual 3D environment online, replacing the need for slow and expensive real store tests. ActiSKU® creates highly realistic 3D virtual stores with thousands of products. These stores are downloaded on the Internet and can be visited by consumers online.

Through its proprietary Shop Editor®, ActiSKU® enables Users to interact with the 3D virtual environment in real time. For every consumer, every second of his or her visit is recorded in the granular detail to deliver rich statistical data on consumer behavior in the given virtual environment.

For more information contact Bennet Holmes +1 518 690 03 97 or bholmes@actisku.com