In a market where everything must be tested (packaging, prices, in-store ads, installations, designs, etc.) with increasing reduced time frames and budgets, a research agency or department must be able to provide new methodologies in order to maintain their margins.

It is possible to call upon a subcontractor to bring his expertise in creating a trial-environment survey.

In this case the subcontractor (possibly a competitor) keeps the exclusivity of the implementation and reduces your margins. In addition to the time spent explaining your needs to the subcontractor is a terrible waste.

The ActiSKU suite was created specifically to save time and allow a research company or service to master the complete survey process, from the design of virtual test environments, to the launch of the operation, without requiring any specialised IT knowledge.