By Pascal Bianchi on Wednesday, February 11 2009, 18:59 - Solutions - Permalink
Who was ACTISKU, the online, 3D, virtual environment shopper test solution designed for?
The ActiSKU solution was designed exclusively for research agencies looking to add new high value capabilities to respond to marketing decisions, whatever the product: in-store advertising, planogram, pricing, re-organisation, or complete store re-design.
With ActiSKU, you can view the panelist reactions to a variety of different marketing options, by analysing the data collected from shopper missions in a 3D, online, virtual environments.
Comments
The simple answer is you can't.
This type of research is carried out by market research agencies for their clients. these findings are confidential, ActiSKU provides the technology which allows them to generate the data which in turn can be tunred into shopper insights.
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