ActiSKU - Tag - Category optimization

ActiSKU online, it's as if you were there !

Pascal Bianchi — Tue, 07 Apr 2009 10:22:00 +0100

ActiSKU online

Who was ACTISKU, the online, 3D, virtual environment shopper test solution designed for?

Pascal Bianchi — Wed, 11 Feb 2009 18:59:00 +0000

The ActiSKU solution was designed exclusively for research agencies looking to add new high value capabilities to respond to marketing decisions, whatever the product: in-store advertising, planogram, pricing, re-organisation, or complete store re-design.

With ActiSKU, you can view the panelist reactions to a variety of different marketing options, by analysing the data collected from shopper missions in a 3D, online, virtual environments.

Why internalise the implementation of a shopper test in a 3D virtual environment?

Pascal Bianchi — Wed, 11 Feb 2009 18:58:00 +0000

In a market where everything must be tested (packaging, prices, in-store ads, installations, designs, etc.) with increasing reduced time frames and budgets, a research agency or department must be able to provide new methodologies in order to maintain their margins.

It is possible to call upon a subcontractor to bring his expertise in creating a trial-environment survey.

In this case the subcontractor (possibly a competitor) keeps the exclusivity of the implementation and reduces your margins. In addition to the time spent explaining your needs to the subcontractor is a terrible waste.

The ActiSKU suite was created specifically to save time and allow a research company or service to master the complete survey process, from the design of virtual test environments, to the launch of the operation, without requiring any specialised IT knowledge.

Is it really simple, quick and cost-effective to create a 3D virtual store with ActiSKU?

Pascal Bianchi — Wed, 11 Feb 2009 18:56:00 +0000

YES !

A 3D store editor, accessible directly from your Internet browser, is built into the ActiSKU suite. With a few, simple clicks it allows you, to create an infinite number of test environments by selecting the type of sales area, organisation (aisles, cash registers, products, signage, in-store ads), as well as the decor (colours and textures of floors and ceilings, special decorations etc.).

The Shop Editor was designed to be easy to use: no prior 3D knowledge is necessary and you can keep the same interactive skill set you obtained from using standard business software.

Why should I perform shopper tests in a virtual, 3D environment?

Pascal Bianchi — Wed, 11 Feb 2009 18:56:00 +0000

Today, 3D is flooding homes via video games, it is also used in the industry to obtain quick, low-cost solutions for technical, marketing and ergonomic issues.

The automotive sector uses 3D simulators to analyse the behaviour of drivers, the army uses 3D combat simulators to examine the behaviour of soldiers, various situations and research groups use ActiSKU to study the behaviour of consumers as they face various marketing options.

3D simulation immerses individuals into various environments and the individual adopts the same attitudes that he would in a similar real-life situation. If you were in a video game, driving a vehicle down a road and approached a bend in the road, would you continue straight into a wall?

Concrete example: online surveys performed (since 2007) by a Carlsberg Group research department using ActiSKU have shown a correlation of more than 90% with data collected in stores (purchased products).

What kind of 3D libraries does ActiSKU provide?

Pascal Bianchi — Wed, 11 Feb 2009 18:55:00 +0000

With an access to ActiSKU, you will benefit from two 3D libraries to create an infinite range of store designs without having to increase your budget.

The store library includes a range of Templates for different types of typical retail spaces with shelves filled with actual 3D products (and not simple photos glued onto 3D blocks!).

The object library contains items that allow you to change the layout and appearance of the sales areas. Simply by dragging and dropping objects into your store, you can decorate with new aisles, new characters, cash registers, greenery, etc.

The ActiSKU intranet, now available, also allows you to perform all kinds of 3D modelling, from the design of specific and specialised client products to the creation of a complete store.

What is the cost of online surveys in a 3D virtual environment?

Pascal Bianchi — Wed, 11 Feb 2009 18:46:00 +0000

With an ActiSKU licence, regardless of the number of virtual environments or cells that you design, you will only be charged for the number of users who complete their “missions” in the virtual environment.

In this way you can control the budget for every operation by simply limiting the number of people those surveyed who complete missions.