ActiSKU - Tag - Brand Insights

ActiSKU online, it's as if you were there !

Pascal Bianchi — Tue, 07 Apr 2009 10:22:00 +0100

ActiSKU online

Why internalise the implementation of a shopper test in a 3D virtual environment?

Pascal Bianchi — Wed, 11 Feb 2009 18:58:00 +0000

In a market where everything must be tested (packaging, prices, in-store ads, installations, designs, etc.) with increasing reduced time frames and budgets, a research agency or department must be able to provide new methodologies in order to maintain their margins.

It is possible to call upon a subcontractor to bring his expertise in creating a trial-environment survey.

In this case the subcontractor (possibly a competitor) keeps the exclusivity of the implementation and reduces your margins. In addition to the time spent explaining your needs to the subcontractor is a terrible waste.

The ActiSKU suite was created specifically to save time and allow a research company or service to master the complete survey process, from the design of virtual test environments, to the launch of the operation, without requiring any specialised IT knowledge.

Why should I perform shopper tests in a virtual, 3D environment?

Pascal Bianchi — Wed, 11 Feb 2009 18:56:00 +0000

Today, 3D is flooding homes via video games, it is also used in the industry to obtain quick, low-cost solutions for technical, marketing and ergonomic issues.

The automotive sector uses 3D simulators to analyse the behaviour of drivers, the army uses 3D combat simulators to examine the behaviour of soldiers, various situations and research groups use ActiSKU to study the behaviour of consumers as they face various marketing options.

3D simulation immerses individuals into various environments and the individual adopts the same attitudes that he would in a similar real-life situation. If you were in a video game, driving a vehicle down a road and approached a bend in the road, would you continue straight into a wall?

Concrete example: online surveys performed (since 2007) by a Carlsberg Group research department using ActiSKU have shown a correlation of more than 90% with data collected in stores (purchased products).